 The
one key factor small manufacturing
businesses generally lack is a
well developed marketing plan.
In view of a growing global economy,
it is imperative that you re-evaluate
your business practices in terms
of how you go to market, how you
can maintain your customer base,
and more importantly how you increase
your customer base and market
share.
Marketing is the activity that
takes your products from you
to your customer, it is not
just advertising, it requires
market research, analyzing your
organization, establishing a
plan with goals and objectives,
and effective communications
to sell your product. Marketing
is what you do continuously
to help your customer appreciate
what you can do for them and
how well you do it.
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Successful
marketing is not a one
time sale, but results
in what we call
“Customer Intimacy”
with total dependence
on you for product and
services, you become a
“Total Solution
Provider”.
We have developed a simple
guide for clients that
with a proper marketing
plan will result in an
increased customer base,
and market share.
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THE
PROGRAM – S.P.C.A.
S - SUSPECT
P - PROSPECT
C - CUSTOMER
A - ADVOCATE |
Marketing will provide
you to go from a Suspect to
an Advocate
 Service
Provided –
- Market Research
- Marketing Plans
- Competitive Market Analysis
- Organization Evaluations
– Strengths & Weaknesses
- Product improvements, based
on Market Needs
- New Products and/or Services,
based on Market Needs
- Evaluation of Current Marketing
& Sales Practices
- Development of New or Improved
Sales & Distribution Networks
- Management of Sales &
Distribution Networks
- Training , External &
Internal Sales Staff
- Promotion Program
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